Food Design & FoodLab

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Full NPD (New Product Development)
Full NPD (New Product Development)
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After an inspiring LabJam the hard work starts: Full NPD (New Product Development). A NPD eventually results in the production and launch of a food product that is safe, produced on a large scale and which meets the criterias of modern retail organisations. This makes a food product ‘supermarketable’. This is something completely different than making a product in a restaurant or catering facility. For the development of a new product we use a standard NPD approach which contains the following steps.  
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After an inspiring LabJam the hard work starts: Full NPD (New Product Development). A NPD eventually results in the production and launch of a food product that is safe, produced on a large scale and which meets the criterias of modern retail organisations. This makes a food product ‘supermarketable’. This is something completely different than making a product in a restaurant or catering facility. For the development of a new product we use a standard NPD approach which contains the following steps.
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• Generate idea(s) and elaborate it into a concept briefing.
• Generate idea(s) and elaborate it into a concept briefing.
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• Developing kitchen recipes and concept propositions (for example in a Labjam)
• Developing kitchen recipes and concept propositions (for example in a Labjam)
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• Benchmark / competition analysis (using innovadatabase).
• Benchmark / competition analysis (using innovadatabase).
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• internal evaluation on taste and total concept (in tastings)
• internal evaluation on taste and total concept (in tastings)
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• Developing industrial recipe(s)
• Developing industrial recipe(s)
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• Shelf life en stability assessment.
• Shelf life en stability assessment.
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go-nogo
go-nogo
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• sourcing raw materials (suppliers)
• sourcing raw materials (suppliers)
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• Calculate the costs of recipe(s)
• Calculate the costs of recipe(s)
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• Selection of packaging (primary & secondary)
• Selection of packaging (primary & secondary)
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go-nogo
go-nogo
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• Design / artwork packaging (in collaboration with The Food Agency).
• Design / artwork packaging (in collaboration with The Food Agency).
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• Small scale pilot production (with for example the facilities of Chez Pascal).
• Small scale pilot production (with for example the facilities of Chez Pascal).
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• Introduction at potential clients.
• Introduction at potential clients.
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• Consumer evaluation / external evaluation of the total concept.
• Consumer evaluation / external evaluation of the total concept.
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go-nogo
go-nogo
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• Execute risk analysis (food safety).
• Execute risk analysis (food safety).
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• Elaborate production process (process flow diagram).
• Elaborate production process (process flow diagram).
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• Raw material and final product specifications.
• Raw material and final product specifications.
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• Draft of final HACCP plan (update).
• Draft of final HACCP plan (update).
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go-nogo
go-nogo
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• Preparing flyers and Social Media (twitter / facebook).
• Preparing flyers and Social Media (twitter / facebook).
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• Preparing website of the product (for example MrDip).
• Preparing website of the product (for example MrDip).
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• Purchase or adjust production equipment.
• Purchase or adjust production equipment.
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• Set down equipment settings for factory and production instructions.
• Set down equipment settings for factory and production instructions.
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• First production / large scale pilot production (with for example the facilities Chez Pascal).
• First production / large scale pilot production (with for example the facilities Chez Pascal).
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go-nogo
go-nogo
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• Launch with clients.
• Launch with clients.
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• Initiate and start sales.
• Initiate and start sales.
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Labjam's and ideas
Labjam's and ideas
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TOP has a serviceproduct - labjam – in which we execute in a few days:
TOP has a serviceproduct - labjam – in which we execute in a few days:
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1. Development of multiple kichenrecipes.
1. Development of multiple kichenrecipes.
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2. Development of a design and packaging concept.
2. Development of a design and packaging concept.
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3. A quick scan of potential competitors.
3. A quick scan of potential competitors.
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4. A brief report with the results.
4. A brief report with the results.
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TOP FoodLab Kitchen at ABP 10 in Wageningen
TOP FoodLab Kitchen at ABP 10 in Wageningen
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(
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Overview pilot equipment available at TOP b.v.  
Overview pilot equipment available at TOP b.v.  
A still incomplete overview of our facilities can be found on this page. Our own facilities labscale and pilot are mainly new technologies. For more classical existing technologies we work with partners, so TOP is always capable producing products on small (pilot) scale and taking care of the up scaling to a full scale production.
A still incomplete overview of our facilities can be found on this page. Our own facilities labscale and pilot are mainly new technologies. For more classical existing technologies we work with partners, so TOP is always capable producing products on small (pilot) scale and taking care of the up scaling to a full scale production.

Revision as of 14:59, 16 July 2013

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